BrightBridge helps Borg and Overström quench thirst for growth

Norfolk-based Borg & Overström is a global leader in the design and distribution of water refreshment systems including water dispensers, consumables and accessories

The company’s belief is that water is the ultimate tool for creativity, productivity and health.

The firm, formed in 2001, has worked tirelessly to uphold and deliver a pledge to create water systems that are efficient, functional and aesthetically beautiful. Operating on a 100% trade only basis, Borg & Overström sells to stockists and works with customers to set them up as approved distributers, providing them with the training and know-how to progress their own businesses through the Borg & Overström Academy.

Consolidated data on tap after Oracle NetSuite implematation

To achieve targeted success, Borg & Overström turned to BrightBridge Solutions to update its disparate IT systems that were strangling growth and were out of step with the company’s current and long-term goals. The firm needed its business management system to support its rapid development whereby all business records were available at their fingertips; automated workflows and reporting also helped to eradicate resource-heavy processes.

The solution: a cloud platform to reduce the need for on-premise servers and equipment:

Oracle NetSuite – a leading multi-company, multi-currency and regulatory financial platform in the cloud, employed as the robust foundation, including implementation of NetSuite MME OneWorld for wholesale distribution with Financial ledgers, Order processing and invoicing, CRM, Purchasing and inventory control, Assemblies and works orders.


Subsequent implementation of NetSuite SuiteCommerce Advanced, to fully integrate the eCommerce channel for spares and consumables
In parallel, a NetSuite Bar Code Data Capture solution was deployed in the new warehouse to make the pick, pack and dispatch process more efficient, reducing the chances of error.

“There was a lack of functionality with our incumbent IT solutions and we were experiencing frequent system crashes. Many of our business processes were paper-based – therefore, inefficient and manually intensive – and impacted on productivity levels,” commented Jay Dunham, Borg & Overström. “BrightBridge’s approach was refreshing; the team understood our company’s day-to-day pressures and the NetSuite solution now provides us with stability, flexibility and scalability. As we approach another phase of significant growth we now have confidence in our reporting, which provides a single version of the truth across the whole business.”

Capability for an ambitious business to scale up quickly and cost-effectively

NetSuite offers real time visibility of what is happening across any area of a business, from orders and customer loyalty to fulfilment and distribution. Borg & Overström no longer need to focus on maintaining an on-premise system, as NetSuite upgrades the cloud software twice a year, meaning all users are always running the latest release. The water refreshment company can also stay ahead of the curve as it evolves and expands; they have already invested in NetSuite OneWorld and added an additional operating company in the guise of FreshGround under the banner of the Synergy Group.

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